I just finished reading (and re-reading) the book “Pitch Anything” by Oren Klaff. It is an excellent book on presenting ideas that stems from his work with Wall Street and the financial deal-makers that make things happen.
Why read this book? You’ll learn the following:
Understand who you’re pitching (selling) – it’s not who you think;
Understanding beta-traps and how to avoid them; and my personal favorite
Anything can be pitched in 20 minutes
Yes, you’ll learn some new terms, but it will be worth it. Whether you trying to sell an idea, a product or convince an employer to hire you this book will profoundly change the way you approach those activities.
A business must read!