Archive for October, 2013

There’s the pitch…!

Pitch Anything

I just finished reading (and re-reading) the book “Pitch Anything” by Oren Klaff.  It is an excellent book on presenting ideas that stems from his work with Wall Street and the financial deal-makers that make things happen.

Why read this book?  You’ll learn the following:

Understand who you’re pitching (selling) – it’s not who you think;

Understand framing;

Understanding beta-traps and how to avoid them; and my personal favorite

Anything can be pitched in 20 minutes

Yes, you’ll learn some new terms, but it will be worth it.  Whether you trying to sell an idea, a product or convince an employer to hire you this book will profoundly change the way you approach those activities.

A business must read!

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