Your Employee Is an Online Celebrity. Now What Do You Do?
The above headlines an article published by The Wall Street Journal Online on October 29. It was written by Dr. Alexandra Samuel. Read the article here.
I talk about taking control of your personal brand, but there are pitfalls when the brand being established is either the result of, or the perceived result of, employment.
An employee may very well establish a brand while employed that affects both the employer and the employee. They may exist in concert with each other, but they could result in conflict.
This article goes over some of the pitfalls you may expect as you go about building your brand or hiring someone who already has one.
An excellent article and worth the read.