What a pool player can teach you about self-promotion
I’m re-reading a book I bought years ago. The title is”How I Raised Myself from Failure to Success in Selling” by Frank Bettger. It’s an old book, published in 1947, but still containing gems that apply today.
Chapter 30 contains a lesson he learned from Willie Hoppe, internationally renown billiards player (1887-1959), that we should all practice. That lesson?
“It’s just as important to play position for the next shot in selling, as it is in billiards.”
Champion pool players always think 6-7 shots ahead when playing. They position the cue ball accordingly. We should do the same when it come to self-promotion.
Self-promotion is not a one-shot proposition. It’s a long-term strategy that consists of carefully calculated steps that enhance your experience and visibility. The execution of that strategy positions you for the next step in your overall plan, be that plan a job promotion, career advancement or business development.
Don’t be shortsighted. Take the time to determine where you want to go, then develop the plan to get there. Only then will you know the how to evaluate the next 6-7 steps in your self-promotion strategy to get you where you want to go.