It sucks because it’s hard. It sucks because it’s work. It sucks because it goes against everything we were taught as kids.
It sucks because we don’t know how to do it.
We were taught as kids not to speak too highly of ourselves. We didn’t want to come across as egotistical and arrogant. We did not want to appear conceited. We wanted to get along with others and wanted people to like us; go along to get along.
But in business, you have to self-promote or risk being relegated to the lower rungs of income, position and prestige. You have to “honk your own horn” in order to have any music to dance to. Just being good at something is not enough to guarantee your success just as being really smart does not guarantee you a job. And just as unrewarded genius is both a proverb and a cliché so are people who are really, really, good at their jobs and will go no where professionally.
Self-promotion does not have to be an in your face, “look at me, me, ME..” proposition.
It should be subtle. But it also has to be recurring and unrelenting. To take a queue from Madison Ave, it’s about marketing and advertising. And the same rules they apply to products and services in building a commercial brand, you can apply to your own career or business.
Over the next few posts we’re going to work on establishing a self-promotion strategy.
Unfortunately, we won’t be able to delve into the specifics of any given situation, but we will begin to ask the questions and explore the planning aspects you can take with you to develop your own plan.