Welcome

You’re in the spotlight!

A personal branding blog.

We all have a brand.  If you’ve never thought of yourself in terms of being or having a brand now is the time.  Whether you own your own business, are in a profession like law or accounting, in sales or just a day-to-day job, you have a brand.

And it’s powerful.

A good brand can open doors of opportunity.  A bad brand can close them.  A non-existent brand means you go unnoticed – something you can’t afford in today’s business environment.

The idea for this blog is provide a forum to discuss the importance of  the personal brand, how you can improve it and how you sell it.  The ideas are simple, powerful and can be used by anyone.

Enjoy the site and thanks for stopping by!

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